Compare Blue Zebra Appointment Setting To Traditional Telemarketing

Blue Zebra Appointment Setting

Telemarketing or Call Centers


Our Professional Appointment Setters are smart, articulate, and organized. Other attributes include: excellent sounding voices, seasoned, extensive business experience, professional, executive-level communication skills and we hire top-performers in the upper 20%.



Average intelligence, moderate quality sounding voices, unseasoned, minimal business experience, students hired right out of school, beginning-level communication skills.



Strictly B2B, we specialize in cold calling to businesses to set qualified appointments.



The majority of Call Center and Telemarketing firms business are focused on B2C campaigns cold calling consumers, homes and residents. A small slice of their business is B2B. Do you really want B2C agents to cold call on your business campaign?



Focus: strong qualified appointments to drive results, ROI, and long-term relationships. We use a consultative approach to help our clients grow their business. Many of our clients renew monthly.



Focus: Making money, initial test or pilot campaign, not a long-term commitment. What % of their clients renew? Can they offer renewal referrals?


100% Integrity. Each professional appointment setter, management, and all staff members operate with 100% integrity commitment. Zero compromise.



Absent or lower standards required for telemarketing agents.


Principles and values are never compromised.


Principles and values are compromised. Some agents will say things that are not truthful in setting appointments and representing your company. Some telemarketing firms will produce poorly or partially qualified appointments.



Our management focuses on results and long-term relationships. Our long-term relationship business model rewards our PAS on renewal or repeat orders only.



Client management focused on call center management model. Some telemarketing firm’s business model is focused on the pilots only. 


High standards. Require upper 20% performance rankings. Best-in-class or top guns in industry. Period.


Minimal standards required for call center or telemarketing agents. Pay low wages which attract similar low quality talent.



High standards. Require 7-10 years minimum business experience.



Minimal standards required. Call centers are often located around colleges and universities and hire many students lacking real-world business experience.



High standards. Require 5-7 years of actual outbound appointment setting experience, do not accept inbound, customer service, market research, survey or help desk experience. Period.



Minimal standards. Telemarketing firms require a couple to a few years of business experience and no or little actual outbound appointment setting or lead generation experience that meet a “Hunter” profile vs. a “Gatherer” profile.



Comprehensive customization process involving 15-steps and packed with key benefits to produce more results.



Lacks customization process, “just get a script and go” mentality, weak understanding of value proposition, industry, market conditions, objections, rebuttals and overall go-to-market strategy.



30 minutes of advanced training daily to sharpen the saw including situational role playing and collaborative troubleshooting for all campaigns to maximize performance.



Little or none offered.



More experienced management that coaches and empowers each appointment setter. Management practices are strong, well embedded and sustainable. High retention rate.



Weak to moderate management often involving a supervisory level manager supervising a less experienced telemarketing agent often in school or recently graduated lacking business experience. High turnover rate.



Provide four daily reports by 1:00 ET.



Absent or one.



We leverage market intelligence obtained from daily reports and analysis within the database to detect market trends or patterns. We then steer or target the next days prospecting efforts toward those “hot” markets.



Absent. Most telemarketing firms and call centers are set up for B2C inbound campaigns and inbound reports, not outbound sales, lead generation or appointment setting programs.


100% Satisfaction Guarantee. You can stop at any point for any reason. You will receive any unspent monies minus initial set up fees. We don’t lock you into a contract. We have the confidence in our appointment setters to produce results.



Many say they do. Some don’t deliver on promises. Many telemarketing and call centers lock their clients into a minimum commitment of 100, 250, 500 and even a 1,000 hours in their contract.


Cold Call four hours a day to avoid burnout and maximize performance.


Cold call eight hours a day. The problem is burnout and decrease in performance.



Virtual Appointment Setting model to draw from larger talent pool (entire US) and top performers and exec-level professional appointment setters.



Call Center model restricted to one geographical area and further restricted to telemarketing agents in the top tier.



Specialize only in B2B Lead Generation & Appointment Setting with a laser-beam focus. This is why we are recognized as the industry leader. We do not water down our specialization by offering any other marketing services.



Offer a multitude of services including Inbound Telemarketing, Customer Service, Market Research, Internet Marketing, Direct Mail, Advertising, Database Services, List Brokerage or Sales Consulting. Master of none.


Industry alert. In the past few years we have received many complaints about the pay-for-performance model. It is the number one complaint we receive from new clients and prospects.



They tell us it starts out OK with one or two appointments. Then it begins to fail. Management is only paid on performance. So, they apply pressure on their telemarketers. The agents are paid on performance as well. The agents begin to produce poorly, semi or quasi qualified appointments. Often, the quality of the appointments is poor and a waste to time.



We Build Companies One Appointment At A Time.



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