Should I Stop Wasting My Top Salespeople On Cold Calling? Yes, many companies and sales and marketing executives have realized the cost effectiveness of outsourcing their appointment setting and lead generation needs. By implementing “The Modern Sales Management Model”, which has been embraced by many larger companies and national sales organizations and often overlooked by mid-sized and smaller companies, many companies have doubled or tripled their revenue. The key to this model is the separation of cold calling, sales lead generation and appointment setting from the actual face-to-face selling and marketing performed by an outside sales force.

 

Many benefits are realized from using this model. First, the laser beam focus of each function allows both teams of professionals to specialize. Our telemarketing services free your top salespeople to do what they do best – use their knowledge capital, top-notch communication, presentation, negotiating and closing skills to close deals. Since 93% of all outside salespeople hate or dislike telephone cold calling, they perform poorly. By outsourcing the cold calling to competent telemarketing, lead generation and appointment setting services, the outside sales team is using their time and skills more effectively. They spend more time in front of qualified prospects selling and less time pursing marginal sales leads. As a result, the top salespeople close more sales, while the company experiences an increase in revenue.

 

Secondly, the qualified professional appointment setter is doing what they do best – cold calling to set qualified appointments. The separation of appointment setting and outside selling creates specialization in sales lead generation programs and an increase in revenue. In addition this approach furnishes the outside sales force with a consistent pipeline of qualified sales leads and appointments furnished by the professional appointment setters. To further investigate this model; please feel free to investigate the fastest growing companies in the Fortune 500, Global 3,000 companies and Inc.’s 500 fastest growing companies. You will discover the implementation of “The Modern Sales Management Model” is more common to larger business organizations. Think about it. It does make sense for your company too. Why not take action today and gain marketshare?