Customizing Your Campaign


Our Approach:

·      Understand your goals

·      Listen to your needs

·      Develop a strategy for B2B lead generation

·      Customize your campaign for B2B appointment setting

·      Manage your campaign by focusing on performance metrics
Our Customized Campaign Strategy: We plan with you to identify the target results you want to achieve. During a telephone strategy session, we completely customize your campaign to meet your needs. The customization and strategy process includes the following:
Identify your Ideal Customer Profile, your target audience in terms of list and database criteria, such as size of the companies by employees or revenue, vertical markets and industries (SIC codes), as well as, the geographical area (zip codes, cities, metropolitan areas, counties, or states).
Create a “target prospect” profile by identifying the key decision maker’s function and the most commonly used titles.
Develop your script. We partner with you shoulder-to-shoulder to develop an effective, powerful, attention generating script after reviewing your value proposition, benefits, key differentiators, specific offering and previous scripts. The script development is an interactive process. We do not move forward until you approve the script.
Identify the five most common objections.
Identify the five most effective rebuttals to those objections.
Memorize and learn your product or service offering description and details by reading your literature, collateral materials and web site content.
Uncover answers to FAQ’s such as “How long have you been in business?”, “Why are you different?”, “How can I benefit from your services?”, “Who are some of your clients?” and more.
Discuss your scheduling preferences, the scheduling process, the e-mailing of qualified appointments, appointment details, the periodic e-mailing of the database which you own, as well as the e-mailing of four reports by 1:00 PM ET every day.
Discuss your clients, case studies, testimonials, success stories, as well as your competition and market conditions.
Utilize 800 numbers – a way to seamlessly respond to your prospects. When our Professional Appointment Setters receive call backs, we answer, “Hi, this is Brenda with the name of your company.” It appears seamless; as though we are working from your corporate office. In essence, we become your inside sales team for setting appointments.
Cold Call Four Hours A Day To Avoid Burnout. Our PAS only work four hours per day instead of eight hours on your project to avoid burnout and maximize performance.
Match the best-suited Professional Appointment Setter to the needs of your campaign.As one of the most critical steps in assuring the success of your project, we evaluate your needs and match the best Professional Appointment Setter based on their background, experience level, skill set and personality.
Quality Assurance. We dedicate a Project Manager to your account for the purpose of meeting or exceeding your expectations in terms of results.The role of the Project Manager is to communicate with you and the Professional Appointment Setter. Once your project is launched, the Project Manager will talk with you on a regular basis to exchange information in order to accelerate ramp up and climb the learning curve rapidly.
Daily Reports & Analytics. Learn More. We will provide four daily reports of metrics by 1:00 ET and e-mail all appointments, qualified leads and requests for literature for your B2B appointment setting campaign. In essence, we become your inside sales team. We are committed to setting qualified appointments that you can close, increasing sales, improving your ROI and developing a long-term relationship with you.
A Winning Strategy. Team Effort. Results.
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